Branding a Store

Branding a Store
By:Ko Floor
Published on 2006 by Kogan Page Publishers


Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.

This Book was ranked at 25 by Google Books for keyword Amazon Books Stores.

Book ID of Branding a Store's Books is a_F2yzdi-AIC, Book which was written byKo Floorhave ETAG "KRw9He1VAX8"

Book which was published by Kogan Page Publishers since 2006 have ISBNs, ISBN 13 Code is 9780749448325 and ISBN 10 Code is 0749448326

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "360 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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