Cases in E-commerce

Cases in E-commerce
By:Jeffrey F. Rayport,Bernard J. Jaworski
Published on 2001 by McGraw-Hill/Irwin


37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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