Consumer Behavior

Consumer Behavior
By:Roger D. Blackwell,Paul W. Miniard,James F. Engel
Published on 2006 by South-Western Pub


(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

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