Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media
By:Yu-li Liu,Robert G. Picard
Published on 2014-04-16 by Routledge


With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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Book which was published by Routledge since 2014-04-16 have ISBNs, ISBN 13 Code is 9781317744108 and ISBN 10 Code is 1317744101

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