Shameless Exploitation in Pursuit of the Common Good

Shameless Exploitation in Pursuit of the Common Good
By:Paul Newman,A.E. Hotchner
Published on 2003-11-04 by Nan A. Talese


“There are three rules for running a business; fortunately, we don’t know any of them.” In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

This Book was ranked at 20 by Google Books for keyword Amazon Books Stores.

Book ID of Shameless Exploitation in Pursuit of the Common Good's Books is Unvdt2YXt4AC, Book which was written byPaul Newman,A.E. Hotchnerhave ETAG "HCSoAh660vA"

Book which was published by Nan A. Talese since 2003-11-04 have ISBNs, ISBN 13 Code is 9780385511599 and ISBN 10 Code is 0385511590

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 6 Raters and have average rate at "4.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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