Inside the Mind of the Shopper

Inside the Mind of the Shopper
By:Herb Sorensen
Published on 2016-08-10 by FT Press


World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks. You’ll discover today’s best ways to get the right items to the right customers when they want them… surpass the expectations of customers trained by online retail… own every consumer “moment of truth”! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the “webby store”: visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today’s shoppers from “want” to “need”

This Book was ranked at 22 by Google Books for keyword Amazon Books Stores.

Book ID of Inside the Mind of the Shopper's Books is 8_vUDAAAQBAJ, Book which was written byHerb Sorensenhave ETAG "kS22G7hSIrg"

Book which was published by FT Press since 2016-08-10 have ISBNs, ISBN 13 Code is 9780134307817 and ISBN 10 Code is 013430781X

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

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