Multi-Channel Retailing

Multi-Channel Retailing
By:Lynda Gamans Poloian
Published on 2009-06-08 by Fairchild Books


As one of the first textbooks to present a comprehensive view of multichannel retailing—the practice of trading through several selling channels concurrently—Multichannel Retailing is critical for any student preparing for today’s job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.

This Book was ranked at 36 by Google Books for keyword Amazon Books Stores.

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Book which was published by Fairchild Books since 2009-06-08 have ISBNs, ISBN 13 Code is 9781563676307 and ISBN 10 Code is 1563676303

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