Retailing principles

Retailing principles
By:Lynda Gamans Poloian,Dorothy S. Rogers
Published on 2003-01-01 by Fairchild Books


This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on retailing.

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Book ID of Retailing principles's Books is Y7DxAAAAMAAJ, Book which was written byLynda Gamans Poloian,Dorothy S. Rogershave ETAG "H9OLRE/vJqQ"

Book which was published by Fairchild Books since 2003-01-01 have ISBNs, ISBN 13 Code is 9781563671920 and ISBN 10 Code is 1563671921

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Book which have "580 Pages" is Printed at BOOK under CategoryBusiness and Economics

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