Strategic Retail Management

Strategic Retail Management
By:Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein
Published on 2012-02-02 by Springer Science & Business Media


This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

This Book was ranked at 31 by Google Books for keyword Amazon Books Stores.

Book ID of Strategic Retail Management's Books is dOK64-6VFrIC, Book which was written byJoachim Zentes,Dirk Morschett,Hanna Schramm-Kleinhave ETAG "1KEEH6MASsw"

Book which was published by Springer Science & Business Media since 2012-02-02 have ISBNs, ISBN 13 Code is 9783834967404 and ISBN 10 Code is 3834967408

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Book which have "445 Pages" is Printed at BOOK under CategoryBusiness and Economics

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