The Kids Market

The Kids Market
By:James U. McNeal
Published on 1999 by Paramount Market Publishing


|This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging.| -Preface.

This Book was ranked at 13 by Google Books for keyword Amazon Books Stores.

Book ID of The Kids Market's Books is bpGdTfeluf4C, Book which was written byJames U. McNealhave ETAG "1MlFsKRnses"

Book which was published by Paramount Market Publishing since 1999 have ISBNs, ISBN 13 Code is 9780967143910 and ISBN 10 Code is 0967143918

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "4.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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