The Power of Co-Creation

The Power of Co-Creation
By:Venkat Ramaswamy,Francis J. Gouillart
Published on 2010-10-05 by Simon and Schuster


Apple embraced co-creation to enhance the speed and scope of its innovation, generat\u00ading over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod\u00aduct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com\u00admunity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake\u00adholders—bringing them into the process of value creation and engaging them in enriched experi\u00adences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com\u00adpanies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama\u00adzon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom\u00aders and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual\u00adity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus\u00adtainable growth, productivity, and profits in the future.

This Book was ranked at 21 by Google Books for keyword Amazon Books Stores.

Book ID of The Power of Co-Creation's Books is EyXjhU_8myIC, Book which was written byVenkat Ramaswamy,Francis J. Gouillarthave ETAG "zr5uF9eHFgo"

Book which was published by Simon and Schuster since 2010-10-05 have ISBNs, ISBN 13 Code is 9781439181065 and ISBN 10 Code is 1439181063

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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "5.0"

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