Retail Disruptors

Retail Disruptors
By:Jan-Benedict Steenkamp,Laurens Sloot
Published on 2018-10-03 by Kogan Page Publishers


Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US. Retail Disruptors explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

This Book was ranked at 16 by Google Books for keyword Amazon Books Stores.

Book ID of Retail Disruptors's Books is NrlwDwAAQBAJ, Book which was written byJan-Benedict Steenkamp,Laurens Sloothave ETAG "kqFFZtsYdh8"

Book which was published by Kogan Page Publishers since 2018-10-03 have ISBNs, ISBN 13 Code is 9780749483487 and ISBN 10 Code is 0749483482

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Book which have "264 Pages" is Printed at BOOK under CategoryBusiness and Economics

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